New Year New Ryde

January 5, 2017by Adegbe Ogbeh0


The bikes are here. Gleaming and beautiful with that new rubber smell. They are here. 30 beautiful beasts with 2016 specs and looking like money! ( or horses… in my mind they are also horses to ryde into the sunset with!)

It’s interesting how you plan something in your head and tell everyone plus their dog about it then it’s suddenly here. Working on the name with the Mrs and my man Rahman coming up with a killer location, Banjoko helping with research and finding the perfect brand and official distributor. Funlola sending all that critical research from the graduate paper.

They are here.

Like I mentioned earlier I’m a fairly seasoned entrepreneur ( a very abused word if you ask me) so I’m no longer easily excited; but seeing these bikes all lined up I realised for a quick second we might be on to something here. After a few failed businesses you get a nose for what’s fleetingly possible and what’s just plain nonsense.

The lights, music, candles, air conditioning all in place. Now the most delicate dance of all… moulding the brand. Bringing everyone in and delivering over and above the clients needs. Feeling the market and adjusting the product so you lead your market and it doesn’t lead you.

This blog is probably not as carefree as I usually write and maybe that’s because the time is here. Enough talking now it’s time for walking ( yes yes I hear you say spinning! ).

The mission is simple. To become the leading indoor cycling studio brand in Africa. Simple.

The work is not. It will be brutal and hard and rough and we will fail more than we will succeed but we will stay on mission.

One day we will complete our 1000th ride and then 1,000,000.

So… they are here and our first class will be on Saturday the 14th of January 2017 at 10AM. Wish us luck. Thank you; wherever and whoever you are for your support. The road is long but we are on it.



Remember you can stay in touch with us across social media @rydefit. And yes we are everywhere. Even our unwatched youtube channel! <img class=”alignnone size-medium wp-image-4196″ src=”×300.jpg” alt=”img_20170103_171818″ width=”300″ height=”300″ />

Adegbe Ogbeh

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