January 24, 2017

The video that made it all happen!

Life is as never as planned as you want it and often moments of serendipity creep in and perfect those plans ( I know! that barely made any sense to me too)

So we set January 14th 2017 as our launch date and said come rain or shine (or dust cause Abuja was still caught in the throes of harmattan) we would go live. I am really lucky in that sense, i rarely hesitate to pull the trigger and while its often caused me major discomfort i have learnt to trust my gut and just go for it.

In the weeks leading up to launch i kept getting this 45 second video of a spin class somewhere in America with gyrating ladies and some serious Caribbean /Afropop beats. I kid you not i must have gotten at least 25+ sends. Everywhere from facebook to whatsapp. Which told me two things.

  1. People knew Rydefit was coming (sounds like a really cool movie) and wanted to send something that related to the idea.
  2. They knew Rydefit was coming from me/us

So what next? Very quickly we decided to make our own video. Make it slick and cool and put it out there. Consulted the mrs, got a few names and boom we had a price (very high until i made a firm offer and said I’d pay 100% upfront, probably still got hit hard but you can’t win em all!). Got our lead trainer ‘Jay’ in his shiny new Rydefit tshirt, assembled a host of models and started shooting. Anyone who has ever been involved with these things will tell you that a mental plan doesn’t always translate to film but 3 hours later we were done. I was very clear that i needed the video out before Friday the 13th as we would release at midnight for the Saturday launch ( thats right i was feeling pretty tight with myself like it was some magic music video we just made and we would ‘drop’ at midnight! Suck on that rappers and music giants of the world!)

So around 8pm or so….. J billions ( you have to admit the guy took time to name himself) sent me the clip and writes ; Boss, i hope you like it.

So let me say for the umpteenth time. I absolutely loved it. Delivere dunder 60 seconds and selling the service perfectly.  Super slick and most of it created by him and not me. Learn to trust experts in their field, somewhere somehow it pays off.

We let the video out into the wild.

The rest is history. some 30k+ views later combined on various pages across Instagram. people we didn’t ask put it on their pages and tagged us. Instagram is king and we bow down!

We launched on Saturday morning at 10AM sharp . Actually i lie.. I got a call at 7AM that some exercise group were at the gates asking why we weren’t open and they heard about this last night and wanted to ryde (yes i like spelling it like that so get used to it)

The event itself beyond belief and we were truly humbled by the outpouring of support and actual physical beings.. We stopped counting around 170! As Abuja veterans we feel we know everyone who’s everyone that lives here… boy were we wrong!

As with every new idea in the marketplace you can face immense ridicule or worse ; complete rejection. We had none of these. Incredibly nothing went wrong. Its weird even now as i write this that we went through an opening braced for every possibility and the biggest problem we faced was overcrowding for each class. We originally planned to run back to back classes for 45 minutes each but quickly realized we had to scale down to 20 minutes to accommodate everyone. 5 hours later it was quickly over and we were done; Rydefit was live. From concept to delivery to launch ; out in the open and ready for everything.

Very aware  our limited experience with actually running an indoor cycling studio we ran not just a free day but a free week to iron out kinks and understand our brand new audience.

Classes were rammed full! Literally! Each class had a waiting list and incredible feedback on the little parts that truly make or break any business.

You can watch the video here ; www.instagram.com/rydefit

We are all learning. From bike set up to class completion we want to do something special.

And we will.

Again its we.. not i.. Not us.. We!