November 8, 2017

It’s been a minute and a half. So many classes later with lots of ups and a few downs (no I’m not talking about jumps!) Rydefit is well and truly in its stride.

I want to veer a little bit from talking about spinning or indoor cycling, as the purists like to call it and focus on building a brand. The word brand is preponderant in business and often abused. Too easy to say and very difficult to capture most businesses don’t have a brand; they just have a business.

In the new world attention is in short supply. Your clients; existing and potential are bombarded with new and shiny objects every second and your business is competing with forces you can’t even imagine. So how do you stand out? More importantly how did we at Rydefit start our own business/brand and how did we define it.

First off we wanted to be cool. It was critical for us to be a cool place, a cool name with cool people…..(whatever that means!) If you know anything about cool, you know its often something that happens by accident so setting out to be cool is a near impossible task!

So we got a logo designed, rented a place, ordered bikes and you know the rest of the story. The real trick for us was crafting our story; pulling clients in and making sure the experience before, during and after remained true to the promise made. Designing our social media content was critical because everyone would see that before they saw us.

700 classes later and we can safely say we’ve done one thing; we don’t have to introduce ourselves anymore. Well…… put it better we don’t have to introduce ourselves as much anymore. As we push for 1000 completed classes we found that we’ve done the one thing we really didn’t plan on; we built a community and that community is our brand.

Friendships have been formed and ownership of Rydefit taken by our clients. This is their studio, their sanctuary. Spinning is a hearts and minds sport and their hearts and minds are here.

You cannot tell the end from the start and all the business plans in the world cannot build a brand. It is built deliberately with a sprinkling of error and a great deal of effort. We are extremely proud of what we are doing and even now we can tell you we will cross 10,000 classes whenever that may be and even then we will still be building our brand.

As always; see you in class!


March 3, 2017

Been  minute. or a month! Its all a blur really.

So. Why spin? Johnny Goldberg   invented spinning  because he wanted to train in the off season from cycling. Little did he know he would spawn an entire industry , brands, a completely different way to work out and ensure dead thighs for another 30 odd years.

We spin because we love it, because on that bike and in that room its a battle, because from the first breathless class we know we’ve found our workout.

First we battle our bodies:  resisting this enforced labour , the unbelievable instructions, the fatigue from the tips of your toes to the sweat from your brow. Your heart hammering in your chest as you realise just how unfit you are.
Then we battle the person next to us in class because thats how we are … the moment we gain control over the bike we start to compete with our peers; looking to showoff our new found skill and endurance. Thats just how we are.
The we battle the instructor, that exact class when its all over and you start stretching and realise…. hmmmmm I’m not as tired as usual. I kept up. In fact I’m much better that 6 weeks ago when i started.Hmmmm you say to yourself.

Spinning is many parts an athletic endeavour, religious out of body experience , victorious physical accomplishment and mostly an incredibly effective workout.

Between the specially designed bikes, certified instructors , dim class lights, scented candles and booming music ; once you start you cant stop and ultimately thats what makes spinning incredible. You handover control for 60 minutes and there are no real breaks, no time for chit chat. Its both hard and easy. Its hard when you start but its easy because you are not in control ; you simply follow instructions ( hang on for dear life) and then…
its over.
See you tomorrow.. if you’re brave enough, if you want it enough.

At Rydefit we say “kill the bike’ cause the bike CANT kill you but if you want it bad enough you CAN kill the bike. If you truly want to lose some weight, improve your cardio, sleep patterns, challenge your body and just be an over all champion then spinning is for you.

Will your bum hurt to start? Absolutely. Will your legs turn to rubber the during the first few classes? Yes, absolute rubber bands. Is it normal to be afraid of the class because you haven’t done it before? Of course it is. We are all human.

Nothing great was ever accomplished easily and if you want THAT workout in THAT studio then we are here for you. If you’re not still not sure then come and have a look. Its still free the last time i checked ( wait i may have to check with accounts again if its still free to watch for a few minutes!)

So PREPARE YOURSELF and join us. 16 classes a week adding up to 64 classes a month so you’re  spoilt for choice

So see you in class and remember


February 1, 2017

Guest post alert!

The hits just keep on coming. Check out our guest post by resident health coach Abimbola Omobunde


We know there are a lot of people who struggle personally with soda addictions and it is very challenging to quit. So for one month Rydefit is challenging you to eliminate soda from your life, all soda including DIET soda. Soda contains loads of refined sugar, empty calories, artificial sweeteners and preservatives and all these jeopardize one’s health.

This challenge is done to support you to better health and is not mandatory. So join because you want to, not because you have to. Do the challenge for yourself and we will provide support, motivation, and accountability along the way.
So starting from February 1st, join our community and challenge yourself to a step closer to better health. Share your experiences, challenges, and triumphs with us.

Adebimbola Omonbude
Holistic health and wellness coach (Certified)